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Let Users and Their World be Your Guide

There is a lot of pressure to create new value in business today. You may be a great problem solver, an innovator, or a creative business person. But the pace […]


The Key to Clarifying Your Most Complex Problems

The kinds of problems we work on in business today are fuzzy, complex, and challenging. How do we target an emerging consumer segment? How do we assess and prioritize our portfolio […]


Why Failing Half the Time Makes Your Project Stronger

You run small experiments all the time in everyday life. You try on clothes to see how they look and if they fit. You paint a small part of a […]